Monday 14 February 2011

Target Audience Profile

Our film is a psychological thriller which is aimed at a British audience of whom are interested in mystery and common affairs. We are targeting the class groups B through to E, people of middle management, creativeness and teachers down to students and casual workers as all of these will be able to relate to our film. Our film is based on a topic that is frequently brought up in the news which makes it easier for the variety of different demographic groupings to relate to the film. We are aiming our film at both men and women of about 16 years and above as there isn’t anything to single out either men or women, the film depicts both genders equally.
The Hypodermic Needle Theory can be applied to the genre of our film as a lot of real life is placed in psychological thrillers meaning that some people watching the film may go out into the real world and carry out what they have seen. The Gratification Theory (Mc Quail 1987) can be applied to the film itself as it can relate the audience members to the characters and the plot.

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